Own your story.

Looking beneath the surface.

For nearly a decade, I worked across different parts of IKEA and Ingka Group, moving from visual communication and customer experience into leadership, stakeholder engagement and global strategic communications. Along the way, I worked with customers, communities, partners, NGOs, teams and leaders across local, European and international environments.

The roles were different, but I kept noticing the same thing.

As organisations grow, what once felt obvious often becomes harder to explain. Priorities shift, new perspectives emerge and complexity starts to creep in.

Those moments have always fascinated me.

Today, through NaDro, I work with founders, leadership teams and mission-driven organisations who want to create clarity, strengthen alignment and stay connected to what makes them different.

Curious about the full story? You’ll find a more detailed overview of my experience on LinkedIn.

• LinkedIn